On the heels of a rainy conclusion to the 2018 Advertising Week in New York, The Exchange Lab took a step away from the action to convene a panel of our own on the topic of diversity. Moderated by Nielsen’s Susan Cho, the panel also featured influential individuals from a range of prominent advertising agencies and holdings including GroupM, Edelman, Marketsmith, and 360i. From conception to planning, programming and promotion, to on-site branding and food and beverage--Bill was able to deliver this event on-budget while also delivering an engaging audience.

media.libraryjournal.com

This brand new website for Library Journals' advertising opportunities emphasizes the combined audience demographics and overall reach of three flagship magazines serving the library and school markets. The objective, was to enable the sales team to build larger advertising contracts that leverage content more effectively across platforms and brands--and facilitate customized campaigns catering to each advertiser's unique needs. This site, which Bill conceptualized, outlined, wrote, and designed led to a 25% increase in SQLs year over year--2016 to 2017--and helped to facilitate the sale of over 60 sponsored content contracts in year 1.

Library Journals Media Kits

Accompanying a new web presence housing all of Library Journals' advertising opportunities, Bill led the development of new downloadable assets including editorial calendars, advertising specifications, and advertising rates. The goal was to recreate a once 30+ page pdf into smaller, more specified materials--that aid in the development of customized, cross channel campaigns. From conception to deployment, Bill provided outline, copy, and design of each material (excluding The Horn Book).

learn.libraryjournal.com

Ending 2016, Bill led a complete re-branding of Library Journal's core professional development offerings and wrote and designed a new responsive website and responsive email templates. This effort boasts substantial increases in delegate revenue, doubling targets from 2016 into 2017 in this growing business line.

Email Marketing

Email campaign promoting School Library Journal's October 2017 Maker Workshop online course. Fully responsive html email template ensures legibility on any device--contributing to a 10% increase in email engagement from past campaigns.
UX Design for Book Verdict Mobile

​Designed to assist school and public librarians access professional book and media reviews on the go, Book Verdict Mobile is updated on a weekly basis with new book and app recommends of the week and the book database is updated six times a year with each batch containing hundreds of new titles of only the most highly rated books.

Using flexible search and filtering tools, users will quickly find reviews and professional recommendations of the best books for children, teens, and more.

Can't stop, won't stop.

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