Creative Marketing Leader

In The Electric Kool-Aid Acid Test, Tom Wolfe's story of the 1960’s Merry Pranksters, Wolfe quotes counter-culture icon Ken Kesey—who in craving forms of expression in which there would be no separation between himself and the audience,  would "rather be a lightning rod than a seismograph." He pursued an "all one" experience with the senses opened wide, words, music, lights, sounds, touch… sparks of lightning.

Consider the lightning rod... a powerful conduit that attracts energy. Meanwhile the seismograph waits idly by. Applied to marketing and design, we strive to be lightning rods—catalysts for action and connection in the face of risk, and invite those moments that spark meaningful change, innovation, and growth.​

Purpose-driven marketing, mindful design, and quality user-experience—both internally and externally is my jam. Leveraging deep knowledge in design, media, MarTech, events, digital and content marketing, I'm interested in leading creative teams with an eye toward driving brand and business growth. Scalability, targeted experiences, and building internal and external efficiencies are #workgoals. As a classically trained dancer... I’ve also been rumored to throw down some wicked moves. 
Currently the Director of the Marketing Data and Analytics Practice at the Association of National Advertisers (ANA), you can find me and my scrappy team planning, promoting, and overseeing the ANA’s conferences, awards programs, webinars, and meetings specific to Data, Analytics, and Marketing Technology. Catch us March 2-4 at the upcoming Masters of Data and Technology Conference in Orlando. With a kickass speaker lineup featuring executive marketers from JP Morgan, Hubspot, McDonalds, MediaMath, and P&G... this is one conference you can't miss. 

​School? I’ve got a BA in Dance & Media with a concentration in Graphic Design from Marymount Manhattan College, and rarely turn down new opportunities to learn... be it programmatic advertising, database marketing, or home brewing beer.

...more of the good stuff.

2019 Judge
2019 Judge
2020 Jury Chair
Innovative Product Development

...don't sweat the technique.

​"Bill is constantly geared towards providing unmatched customer (internal and external) service, while always looking to improve both output and his own skills and abilities. Bill's overall proactive approach provides his sales and marketing colleagues with a high-level of confidence with service deliverables, which in turn enables them to drive more repeatable sales."

- IAN SINGER, Group Publisher, Media Source, inc.
"Smart, eager, and ambitious, Bill was an invaluable member of our team who frequently went above and beyond to get the job done, evolving from a talented graphic designer into a well-rounded marketing professional with strong design sensibilities."

- GUY GONZALEZ, Director of Audience Development, Library Journals, LLC

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