Creative Marketing Leader & Design Thinker

Currently employed by Media Source, Inc., I am the the Manager of Integrated Marketing & Customer Experience for Library Journal, School Library Journal, and The Horn Book Magazine. First hired by Media Source in winter 2012 as the Marketing Designer I would then transition to Associate Marketing Manager before expanding into my current role. I specialize in branding, design, user-experience, advertising and marketing strategy, cross channel marketing, and copywriting and received my Bachelor of the Arts degree from Marymount Manhattan College in 2012.

Recent Projects

Library Journal Professional Development

Formerly, Lead the Change (a previous educational arm of the magazine) underwent a redesign effort in 2013. During this expansion, our limitations to house all of these offerings on libraryjournal.com became quickly apparent. After working through a full year of event series, online courses, and webcasts the decision to swiftly restructure was not taken lightly.
 
After much consideration we deviated from “Lead the Change” as the standalone brand for these professional development resources. Taking the lead, I developed a completely revised and re-branded approach to Library Journal's professional development offerings, working independently and with key stakeholders to re-brand, build a new fully responsive website, and marketing plan to house and promote the magazine's 2016 live workshops, online courses, and webcasts.
 
The main focus in this shift was two-fold:
  1. Really leverage the existing brand strength of LJ as a source of professional learning in a more forward facing way.
  2. Focus on an improved user-experience in the redesign, eliminating much of the noise and confusion that the old landing pages possessed.
The new site is intended to clear more intuitive paths to our learning programs in their varying forms and lends flexibility to add new programming in the future.
Event planning and coverage, email campaign, print mail, brochure, and program design for  The Fifth Annual Clive Barnes Awards at the Walter Reade Theater at Lincoln Center.

The results of the Fifth Annual Clive Barnes Awards have been announced. Click Here to view the ceremony honoring this years winners and nominees. Photos and Event Branding by Bill Grover.
How do you library? This is a really clever initiative. The idea stems directly from the universal symbol for "Library". That blue, bald, capital L holding a book though universally recognized as the wayfinder to a Library also contributes to the stereotype that the Library is only for books. This colorful social media experiment turns Library into a verb and we ask Library professionals and patrons alike. How do YOU Library?
Beginning in 2014 The Playground NYC moved the the new Gibney Dance Center at 280 Broadway, formerly Dance New Amsterdam. With the move, a complete re-brand beginning with a fresh new logo design and membership card.

Quickly to follow was a wonderful After Dark event/fundraiser partnering with a local beer sponsor and soliciting donations from local businesses for raffle prizes. Photos by Bill Grover.
It was a pleasure to build the original website for the O'Donnell Green Music and Dance Foundation, www.odonnellgreen.com.

The Foundation offers support to individuals, organizations and institutions devoted to the creation and performance of new works in the field of music and dance.
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Beat ConnXtionz Dance Company
It was a blast to revamp the branding for the Boston based Beat ConnXtionz Dance Company. Staying true to the pre-existing styles, the logo, business cards, and website were catapulted into the new year wish a fresh new design and a multipurpose logo used for print and web use, and merchandising.

Founded in 2008 by Candice Borden, Beat ConnXtionz provides safe atmosphere for students to grow as dancers and individuals.