Manager of Integrated Marketing & Customer Experience
Responsibilities and qualifications:
- Collaborate with key business stakeholders to execute integrated marketing campaigns for products and events accross LJS brands.
- Manage all components of campaign development, implementation, and measurement, from PR, to marketing, to visual, to social media.
- Conceptualize and execute cohesive marketing/communications campaigns.
- Work with key stakeholders to support pre and post-sale execution of business requirements including advertising materials, sell sheets, media kits, product sales collateral, custom advertorials, custom digital advertising experiences, native and video content creation.
- Guide Marketing Designer on the development of creative materials to support products and events to ensure campaigns meet objectives and are on-brand across all marketing channels.
- Oversee the creation, shelf-life, and process of house advertising and sales templates.
- Prepare monthly analytic report that analyzes marketing campaign performance metrics.
- Responsible for design expense budget.
- Manage freelance design and content support.
- Occasional travel to LJS events and industry tradeshows to provide event support and ensure positive customer experience.
- Qualifications include excellent project management skills, strategic and creative thinking, attention to detail, sharp analytical mind, strong writing/communication skills, design thinking, as well as experience in advertising, SEO, UX design, desktop and mobile production.
Library Journal Professional Development
Formerly, Lead the Change (a previous educational arm of the magazine) underwent a redesign effort in 2013. During this expansion, our limitations to house all of these offerings on libraryjournal.com became quickly apparent. After working through a full year of event series, online courses, and webcasts the decision to swiftly restructure was not taken lightly.
After much consideration we deviated from “Lead the Change” as the standalone brand for these professional development resources. Taking the lead, I developed a completely revised and re-branded approach to Library Journal's professional development offerings, working independently and with key stakeholders to re-brand, build a new fully responsive website, and marketing plan to house and promote the magazine's 2016 live workshops, online courses, and webcasts.
The main focus in this shift was two-fold:
2014 Leadership Summit
The 2014 SLJ Leadership Summit: Fire It Up: Sparking Creativity and Motivating Students was held in St. Paul, MI. Materials designed for this event include Logo, Webpage, Postcard, HTML Invite, Program, Powerpoint Template, Vinyl Banners, Event Poster, Table Cards, Tote Bags, and Name Badges.
Book Verdict Mobile
Created in both a free and a paid version, this app is currently available in the app store. The app is updated on a weekly basis with new book and app recommends of the week and the book database is updated six times a year with each batch containing hundreds of new titles of only the most highly rated books.
Using flexible search and filtering tools, users will quickly find reviews and professional recommendations of the best books for children, teens, and more.
How do you library? This is a really clever initiative. The idea stems directly from the universal symbol for "Library". That blue, bald, capital L holding a book though universally recognized as the wayfinder to a Library also contributes to the stereotype that the Library is only for books. This colorful social media experiment turns Library into a verb and we ask Library professionals and patrons alike. How do YOU Library?
2014 Public Library Leadership
LJ Direct Mail 2014
In the beginning of 2014 working directly with Circulation Specialists designed 4 direct mail pieces to solicit subscriptions to Library Journal, School Library Journal, and the Horn Book Magazine. Each highlighting new print and digital features targeted to directly benefit each unique audience.