As the marketing technology landscape continues to grow
and new vendors, services, and solutions providers expand
the ability of CMO’s to drive growth through the increased
performance of their marketing efforts, today’s marketers
demand a trusted resource to better understand the myriad
of terminology associated with increasingly complex tech
stacks. Intended to aid this effort, the ANA’s Data and
Technology Practice has curated a collection of marketing
data and technology terminology citing publicly published
definitions from industry leading data, MarTech, and
AdTech companies and trade organizations including:
  • Adobe
  • Gartner
  • Hubspot
  • IAB
  • IBM
  • Lean Methods Group
  • LiveRamp
  • The Customer Data Platform Institute
  • The Performance Marketing Association