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As the marketing technology landscape continues to grow
and new vendors, services, and solutions providers expand the ability of CMO’s to drive growth through the increased performance of their marketing efforts, today’s marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, the ANA’s Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations including:
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